Browsing by Author "Gondwal, Divya"
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Exploitation of impulsive buying behaviour of credit card users by e-commerce platforms
Agarwal, Anshika; Gondwal, Divya (Indian Institute of Management Ahmedabad, 2020)In the recent times, with emergence of the era of online medium, there have been multiple instances of over-spending and buying items which were not necessary to be bought at that point of time. This compelled and unplanned ...