Browsing by Author "Goutam, Tanneru Sai"

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    • Analysis of impact of plus size inclusive fashion marketing on customer behaviour 

      Sree, Karimikonda Bhavya; Goutam, Tanneru Sai (Indian Institute of Management Ahmedabad, 2023-08-14)
      Plus size currently makes up about 12% of the Indian fashion retail market, with a AGR of 25% over the next 5 years indicating a huge opportunity in the relatively untapped segment. Companies tend to shy away from inclusive ...

    • Artificial Intelligence innovations for Indian vernacular languages 

      Pudipeddi, Manasa; Goutam, Tanneru Sai (Indian Institute of Management Ahmedabad, 2022)
      India has the second highest Internet user base in the world. Google searching is found to be about 50% higher in non-metros compared to metros in the categories - lifestyle, fashion, beauty and even finance. Also, Indian ...