Browsing by Author "Gudikal, Vijay Kumar"
Now showing items 1-2 of 2
-
Effectiveness of gamification in customer retention & growth hacking in food tech products
Verma, Amrisha; Gudikal, Vijay Kumar (Indian Institute of Management Ahmedabad, 2021-09-07)This report will try to uncover the type of gamification technique used and how the gamification tool has been implemented across various tech products like ed-tech, food tech, health tech, etc. It will also focus on ... -
Feasibility study for a virtual shopping assistant service for fashion ecommerce in India
Gupta, Tanya; Gudikal, Vijay Kumar (Indian Institute of Management Ahmedabad, 2021-12-14)The Indian fashion industry is growing tremendously, and online shopping is shifting the industry to a more advanced shopping experience. But with more and more options available in the online platform, customers face ...