Browsing by Author "Gulati, Ankit"

Now showing items 1-1 of 1

    • Impact of promotional channels on the consumer's perception of brands 

      Gulati, Ankit; Nandi, Diptesh (Indian Institute of Management ,Ahmedabad, 2006)
      This study tries to find out how customers perceive and evaluate the different brand contact points such as television, magazines, product displays etc as an information source for creating awareness about the brands and ...