Browsing by Author "Gupta, Chhavi"
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Evolution of e-commerce in India: a study on the effect on retail industry and the implications of public policy
Gupta, Chhavi (Indian Institute of Management Ahmedabad, 2019)There has been a massive change in the retail landscape in India in the past few decades. Just observing it from a consumer journey perspective, initially there were small stores which could cater to multiple consumer ...