Browsing by Author "Gupta, Harshita"
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Exploring market opportunities and financial feasibility analysis for setting up an FPO based retail chain
Mohapatra, Hansa; Gupta, Harshita; Devi, M A Ambiga (Indian Institute of Management Ahmedabad, 2020)In the value chain, the farmers are the first level of actors. They are the producers, yet surprisingly, they are getting the least amount of margin on their produce. The government has tried to regulate the markets for ... -
Plant-based meat market, consumer perception and factors affecting their decisions
Bhawana; Gupta, Harshita (Indian Institute of Management Ahmedabad, 2021-09-07)Plant based meat is the product designed to imitate meat. The market is expected to grow at a rate of 12% CAGR for the next five years. The major drivers for the it are increasing health consciousness as consumers want to ...