Browsing by Author "Gupta, Nirmal K."

Now showing items 1-19 of 19

    • Ashok Desai Subscribes to Bharat Today 

      Gupta, Parvinder; Gupta, Nirmal K. (2010-08-19)

    • Ashok Desai Subscribes to News Today (A) 

      Gupta, Nirmal K.; Gupta, Parvinder (2010-08-18)
      The case describes Mr Ashok Desai's experience and the problems he faced as a subscriber to News Today, a weekly news magazine.

    • Ashok Desai Subscribes to News Today (B) 

      Gupta, Nirmal K.; Gupta, Parvinder (2010-08-18)
      This case adds to the data presented in "Ashok Desai Subscribes to News Today (A)" (MAR0329) case. Students should have read the previous case "Ashok Desai Subscribes to News Today (A)” (MAR0329)case.

    • Ashok Desai Subscribes to News Today (C) 

      Gupta, Nirmal K.; Gupta, Parvinder (2010-08-26)
      The case describes experience of Mr. Ashok Desai as a Subscriber of News Today. This case adds to the data presented in “Ashok Desai Subscribes to News Today (MAR0329(A))” and “Ashok Desai Subscribes to News Today (MAR0329(B))” ...

    • "Close - Encounters of Diffrent Kind (A). 

      Gupta, Nirmal K.; Gupta, Parvinder (2012-09-12)

    • Comfort in Steam 

      Gupta, Parvinder; Gupta, Nirmal K. (2010-08-17)
      The case describes the experience of a customer who visited Shop India, one of the largest and most popular consumer goods stores in Ahmedabad, to purchase an iron. After reaching home, he noticed that the maximum retail ...

    • Commercials consumer prefer 

      Gupta, Nirmal K. (1987-09-23)

    • Creative strategies in Television advertising in India 

      Gupta, Nirmal K. (1987-09-23)

    • Different appeals in Television advertising in India - an analysis (Part A) 

      Gupta, Nirmal K. (1988-09-23)

    • Different appeals in Television advertising in India - an analysis (Part B) 

      Gupta, Nirmal K. (1988-09-23)

    • Execution styles in Television advertising 

      Gupta, Nirmal K. (1988-09-23)

    • Ramakant's Outlook (A) 

      Gupta, Nirmal K.; Gupta, Parvinder (2010-08-18)
      The case describes how and why Professor Ramakant decided to subscribe to a new weekly news magazine, Newlook.

    • Ramakant's Outlook (Newlook) (B) 

      Gupta, Nirmal K.; Gupta, Parvinder (2010-08-18)
      The case describes the experience of Professor Ramakant who subscribed to Newlook, a newsmagazine. It highlights the concerns he had and the problems he faced as a customer.

    • Ramakant's Outlook (Newlook) (C) 

      Gupta, Nirmal K.; Gupta, Parvinder (2010-08-18)
      The case adds to the data presented in Newlook (A), and Newlook (B) cases.

    • Ramakant's Outlook (Newlook) (D) 

      Gupta, Nirmal K.; Gupta, Parvinder (2010-08-18)
      The case describes the experience of Professor Ramakant as a subscriber to a weekly news magazine, Newlook. Students should have read the Newlook (A), (B), and (C) cases.

    • Scope for Self Regulation in Advertising 

      Gupta, Nirmal K. (2010-07-29)

    • Sohan Pan House 

      Gupta, Nirmal K.; Vora, M. N. (2010-07-28)
      Highlights the working of a small retail shop (pan house), covering the starting of the shop, present status, products handled, and return on investment with different margins earned on various product categories. This ...

    • Xerox and Xel Business (A) 

      Gupta, Parvinder; Gupta, Nirmal K. (2010-08-17)
      Modi Xerox Limited, the Indian joint venture of Xerox Corporation, operated in the areas of business products and systems, which handled document processing and related business. Plain paper copiers had been the main ...

    • Xerox and Xel Business (B) 

      Gupta, Parvinder; Gupta, Nirmal K. (2010-08-17)
      Modi Xerox Limited, the Indian joint venture of Xerox Corporation, operated in the areas of business products and systems, which handled document processing and related business. Plain paper copiers had been the main product ...