Browsing by Author "Gupta, Seema"
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Gramshree, Ahmedabad
Purohit, Sonal; Gupta, Seema; Vijaya Sherry Chand (Indian Institute of Management Ahmedabad, 2017-12-20)This case presents the hybrid business model of a social venture Gramshree. It provides arich description of an actual decision situation faced by the board of trustees regarding the selection of marketing channel for ... -
Gramshree, Ahmedabad: A Teaching Note
Purohit, Sonal; Gupta, Seema; Vijaya Sherry Chand (Indian Institute of Management Ahmedabad, 2017-12-20)