Browsing by Author "Gupta, Shashwat"

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    • Hype marketing: supreme 

      Pandiya, Kangana; Gupta, Shashwat (Indian Institute of Management Ahmedabad, 2021-12-14)
      Hype marketing comprises generating a massive buzz and interest in the brand and high expectations for its product launch. We would like to focus on Supreme specifically, to understand how it creates hype and why it is ...

    • Reasons for and implications of intergenerational conflict over dating behaviour of young people 

      Pandiya, Kangana; Gupta, Shashwat (Indian Institute of Management Ahmedabad, 2021-09-07)
      Courtly love and women in Ancient India (Zacharias P Thundy, 2017) states that evidence of courtly love can be found in classical Sanskrit literature texts. Sanskrit was the most used language among the educated classes. ...