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    • Effectiveness of meme marketing 

      Gupta, Subham; Tomar, Anurag Singh (Indian Institute of Management Ahmedabad, 2020)
      Did you know an average millennial spends over 200 minutes online every day? (Cole, 2018) And a good chunk of those 200 minutes is spent on social media? With social media turning into such a big thing nowadays, the content ...