Browsing by Author "Gupta, Subham"
Now showing items 1-1 of 1
-
Effectiveness of meme marketing
Gupta, Subham; Tomar, Anurag Singh (Indian Institute of Management Ahmedabad, 2020)Did you know an average millennial spends over 200 minutes online every day? (Cole, 2018) And a good chunk of those 200 minutes is spent on social media? With social media turning into such a big thing nowadays, the content ...