Browsing by Author "Gupta, Subroto Sen"
Now showing items 1-5 of 5
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Cases in Advertising and Communications Management in India
Gupta, Subroto Sen (2010-04-21) -
Consumer view of cooperative outlets: a report of small-scale studies in Bombay and Ahmedabad
Gupta, Subroto Sen (2010-03-13)Consumer cooperative system is the country's largest single distributive organisation of consumer products embracing agricultural produce as well as manufactured consumer goods. -
How to get the best from your advertising agency
Gupta, Subroto Sen (2010-03-12)In this study has focused on what the client should do to get the best from his agency. -
Self medication practices: an exploratory study
Gupta, Subroto Sen; Misra, Sasi (2010-03-13)The objective of this study were to identify the diseases which are commonly self-treated, people's sources of information about drugs, the differential credibility attributed to these information sources, the degree of ... -
A View of the Consumer Co-Operative Retail Outlets from the Actual Consumers Point of View
Gupta, Subroto Sen (2010-04-12)