Browsing by Author "Gupta, Tanya"
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Feasibility study for a virtual shopping assistant service for fashion ecommerce in India
Gupta, Tanya; Gudikal, Vijay Kumar (Indian Institute of Management Ahmedabad, 2021-12-14)The Indian fashion industry is growing tremendously, and online shopping is shifting the industry to a more advanced shopping experience. But with more and more options available in the online platform, customers face ... -
Shift in consumer’s value proposition in the post-pandemic period towards the purchase of two-wheelers, specifically performance electric bikes in the same segment as that of pulsar or apache
Behera, Dibyajyoti; Gupta, Tanya (Indian Institute of Management Ahmedabad, 2021-09-07)Indian customers present a very lucrative market for two-wheelers with its congested traffic conditions lower purchasing power. Despite being the world’s third-largest emitter of greenhouse gases1, the electric vehicle ...