Browsing by Author "Gupta, Varun"

Now showing items 1-4 of 4

    • Creating a nation brand to promote investment in India: a marketing perspective 

      Gupta, Varun (Indian Institute of Management Ahmedabad, 2020)
      The study is to understand the concept of International Investment and FDI Inflow. Study tends to apply marketing perspective to understand Consumer, Company, Competitor, Collaborator and Context involved in the International ...

    • Gamification in the recruitment process 

      Rai, Abhishek; Bhuyan, Priyabrata; Gupta, Varun (Indian Institute of Management Ahmedabad, 2018)
      Computer based simulation games also known as ‘serious game’ are becoming very important in HR domain. These are increasingly being used for training, recruitment and performance management of the employees. Serious games ...

    • Hedge funds: Governing issues, investment strategies and performance 

      Gupta, Varun; Harlalka, Vikash (Indian Institute of Management, Ahmedabad, 2006)

    • Jhunjhunwala’s alpha 

      Rai, Abhishek; Bhuyan, Priyabrata; Gupta, Varun (Indian Institute of Management Ahmedabad, 2018)
      Smart beta: the new evolving approach Idea of combining the best elements of the two strategies has appealed to many investors and researchers. It has given rise to algorithm-based trading strategies where money is invested ...