Browsing by Author "Gupta, Vikas"
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Ahmedabad Management Association : a search for strategic directions
Golcha, Vivek; Gupta, Vikas; Ravichandran, N. (2004-10-25)I n the 1950s, when management education in India was still in an em bryonic stage, Dr Vikram Sarabhai, scientist, visionary, and a wellknown institution builder, foresaw the need for professionalization of management ... -
Ahmedabad Management Association: A Search for Strategic Direction
Golcha, Vivek; Gupta, Vikas; Ravichandran, N. (2010-08-25)The case describes the evolution of Ahmedabad Management Association over the past 10 years of its existence. It describes in a comprehensive way the profile of its activities, resources, structure, and other relevant ... -
Ahmedabad Management Association: Search for a strategic direction
Golcha, Vivek; Gupta, Vikas (Indian Institute of Management Ahmedabad, 2001-08) -
Effectiveness of Mobile App Marketing
Bharadia, Nikita; Koshy, Sushant; Gupta, Vikas (Indian Institute of Managment Ahmedabad, 2014)