Browsing by Author "Gupta, Vishal K."

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    • Amazing Indian who made a difference. 

      Gupta, Vishal; Gupta, Vishal K. (Vitasta Publishing Private Limited, New Delhi- 110002, 2024-02-12)
      75 Amazing Indians Who Made a Difference' invites readers into the captivating lives of 75 diverse Indians, each distinguished with the prestigious Padma awards. Organised into concise biographical chapters, book provides ...

    • Seeds of demand-side legitimacy: when do existing companies procure from B2B startups? 

      Batra, Safal; Gupta, Vishal K.; Sharma, Sunil; Yadav, Rahul (Emerald, 2022-01-27)
      The purpose of this study is to investigate potential lenders of legitimacy for business-to-business (B2B) startups as reflected in the willingness of potential customers to do business with startup firms. This study ...