Browsing by Author "Gupta, Vivek"

Now showing items 1-4 of 4

    • Determinants of incidence and modes of alliances: a study of Indian information industry 

      Gupta, Vivek (2004)
      Globalization and technological changes are rapidly changing the context in which business firms function. Firms are responding in a variety of ways to these changes and one of the responses is the use of alliances, ...

    • Psychographic profiling of the green consumers 

      Kumar, Sandeep; Gupta, Vivek (Indian Institute of Management, Ahmedabad, 1998)

    • PVC based stretch blow moulded plastic bottles 

      Gupta, Vivek; Goel, Sameer; Mithal, Ankur (Indian Institute of Management, Ahmedabad, 1986)
      we are settinq up a Private Limited Company for the express purpose of earning prof its through the manufacture and sale of PVC based stretch blow moulded plastic bottles. Located at Daboi Industrial Estate in Baroda ...

    • Role and effectiveness of branding in rural markets 

      Kumar, Sandeep; Gupta, Vivek (Indian Institute of Management Ahmedabad, 1998-02-10)
      From a scenario of low agro production, poor purchasing capacity, lack of basic infrastructure, poor communication and transport links, the rural market has seen a marked transformation over the past four decades. Various ...