Browsing by Author "Haes, Joeri De"
Now showing items 1-3 of 3
-
The Classic Conceptualisation and Classification of Distribution Service Outputs - Time for a Revision?
Waterschoot, Walter van; Sinha, Piyush Kumar; Haes, Joeri De; Lievens, Annouk (2009-09-04)Distribution service outputs structurally play a pivotal role in retail- and channel management. This paper critically assesses the nature of Bucklin’s classic formulation, which is concerned with numerically expressible ... -
Revisiting the concept and classification of distribution service outputs
Waterschoot, Walter van; Sinha, Piyush Kumar; Haes, Joeri De; Lievens, Annouk; Butt, Steve (2010-07-27)Distribution service outputs structurally play a pivotal role in retail and channel management. This paper critically assesses the nature of Bucklinzs classic formulation, which is concerned with numerically expressible ... -
Revisiting the conceptualisation and classification of distribution service outputs
Waterschoot, Walter van; Sinha, Piyush Kumar; Haes, Joeri De; Lievens, Annouk; Burt, Steve (2009-12-14)Distribution service outputs structurally play a pivotal role in retail and channel management. This paper critically assesses the nature of Bucklin s classic formulation, which is concerned with numerically expressible ...