Browsing by Author "Heda, Abhishek"
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Analysing the working of one-person company in India
Heda, Abhishek; Gautam, Narinder (Indian Institute of Management Ahmedabad, 2020)The Companies Act of 2013 completely transformed Indian corporate law by adopting several new approaches that had never existed before. The adoption of the One Person Company concept was one such move. This resulted in the ... -
Use of transactional analysis to choose between a celebrity, a cartoon and a non-celebrity endorser of a brand in optimal delivery of the brand message to the end-consumer in FMCG markets the brand message to the end-consumer in FMCG markets
Heda, Abhishek; Bidhave, Basavraj Vishnu (Indian Institute of Management Ahmedabad, 2020)Transactional Analysis Theory, a psychoanalytic theory, is popular for its analysis of ego states, in both the sender and the recipient of a message. Humans, according to this theory, have been known to exhibit three ego ...