Browsing by Author "Hota, Alok Kumar"

Now showing items 1-2 of 2

    • QSR sector in India, changes in consumer behaviour and trends which could impact future strategy 

      Hota, Alok Kumar; Modi, Piyush (Indian Institute of Management Ahmedabad, 2022)
      Quick Service Restaurant, with a current market size of INR 4320 Bn, has great potential to scale rapidly in the future. Increasing dual-income households leading to higher disposable income, changing customer preferences ...

    • Redefining luxury experience through the metaverse 

      Hota, Alok Kumar; Surwade, Saurav Sanjay (Indian Institute of Management Ahmedabad, 2022)
      Luxury Goods market is a nearly $270 Billion dollar industry globally and is expected to rise of $352.84 Billion dollars by 2027. However, with the rise of the digital revolution, the definitions of a luxury item have ...