Browsing by Author "Jadeja, Jayrajsinh"

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    • Strategic marketing planning process for LPC at Gujarat gas company ltd. 

      Jadeja, Jayrajsinh (Indian Institute of Management Ahmedabad, 1996-04)
      It was an unusually hot afternoon on a typical February day of 1996. Even in the cool ambiance of his comfortable room within the state-of-the-art corporate headquarters of GGCL (LPG Division), Dr. P. K. Sinha, Marketing ...