Browsing by Author "Jaikumar, Saravana"
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Are investors ethics agnostic?
Jaikumar, Saravana; Pingali, Viswanath; Virmani, Vineet (Indian Institute of Management Ahmedabad, 2015)In this paper we ask if the perception investors have regarding ethical nature of the management per se influences their action. In order to check for rent seeking behaviour that could arise when there is negative perception ... -
Does pharmaceutical price regulation result in greater access to essential medicines? study of the impact of drug price control order on sales volume of drugs in india
Sahay, Arvind; Jaikumar, Saravana (Indian Institute of Management Ahmedabad, 2016-02-09)In this paper, we empirically examine whether price regulation of generic essential drugs in India results in social welfare (in terms of increase in sales volume post regulation). In 2013, the Indian government enacted ... -
Effect of overlapping price ranges on price perception: Revisiting the range theory of price perception
Jaikumar, Saravana; Sahay, Arvind (Indian Institute of Management Ahmedabad, 2016-02-09)The context in which a product is seen has an impact on the behavior of consumers. Specifically the impact of the context provided by the most and least extreme values, i.e., the range of stimuli presented has been well ... -
Essays on consumers’ responses to retail promotions
Kumari, Rashmi (Indian Institute of Management Ahmedabad, 2021-09-24)How do consumers respond to innovative forms of promotional strategies employed by retailers? This thesis attempts to answer this question across two essays, using experiments as a primary method of inquiry. In Essay 1, ... -
Groups and teams: a review of bad apple behavior
Jaikumar, Saravana; Mendonca, Avina (Emerald, 2017)Purpose–The purpose of this conceptual paper is to broaden the understanding of the three negative member (bad apple) behaviors – withholding of effort, interpersonal deviance and negative affect – put forth by Felpset ... -
). ‘I show off, so I am well off’: Subjective economic well-being and conspicuous consumption in an emerging economy
Jaikumar, Saravana; Singh, Ramendra; Sarin, Ankur (Elseveir, 2018)Conspicuous consumption may be explained by the need to signal higher social status in a society. However, whether this consumption actually translates to improved perception of well-being remains unexamined. In the emerging ... -
Shareholders’ reaction to ethical image of sports teams: an event study in the Indian Premier League
Jaikumar, Saravana; Pingali, Viswanath; Virmani, Vineet (DECISION, 2019)Using event study analysis on a sports team and parent firm in the Indian Premier League, we show that investors react adversely to: (1) unethical but legal activity that may have a positive impact on the firm’s value and ... -
Susan’s Dilemma
Jaikumar, Saravana; Agarwalla, Smriti; Dara, Rishabh (Indian Institute of Management, Ahmedabad, 2013)Susan, a dog lover and an entrepreneur, wanted to start a franchise of Dog Shop in Ahmedabad. She had the data regarding the demand and costs incurred by Dog Shop on various verticals in its first year of operations. Based ...