Browsing by Author "Jain, Ankur"
Now showing items 1-6 of 6
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Effects of TQM on Perceptual HRM
Jain, Ankur (Indian Institute of Management, Ahmedabad, 2013)This paper examines the effects of TQM practices practiced by software organizations on perceptual HRM within India. The study sample consisted of 324 employees, resulting in a response rate of 81 percent. A questionnaire ... -
Investigating the extent of negative celebrity endorsement or image perception on consumers’ purchase intention
Jain, Ankur; Reshamwala, Rutvik (Indian Institute of Management Ahmedabad, 2023-08-16)The modern world of marketing communication is replete with advertisements, and therefore, it is hard to differentiate one’s advertisement from its competitors. The glamour of a celebrity seldom goes unnoticed, and it has ... -
Munni & Sheila sizzle IIMA classroom
Jain, Ankur (6/2/2011) -
Munni & Sheila sizzle IIMA classroom
Jain, Ankur (6/2/2011) -
Now, Prof Amir Khan at IIM-A?
Jain, Ankur (6/10/2008) -
Rambhai's kitli? not anymore!
Jain, Ankur (30/8/2009)