Browsing by Author "Jain, Anubhuti"
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Indian consumers’ perception of gendered products and its influence on purchase decisions
Jain, Anubhuti; G, Pratheebha (Indian Institute of Management Ahmedabad, 2021-09-07)There is ongoing uproar on mass media channels about such price differentials being unfair towards women, as it penalizes them simply for being female. This problem worsens considering the gender pay gap, as the average ...