Browsing by Author "Jain, Arpit"
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Online grocery market
Jain, Arpit; Sanganeria, Harshita (Indian Institute of Management Ahmedabad, 2017)According to Nielsen’s report on ‘The Future of Grocery’ (Nielsen, 2015), the exponential increase in mobile adoption and internet penetration are the main drivers for the expanding online retail. It also states that the ...