Browsing by Author "Jain, Rajat"
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Analysis of cost of cultivation in Indian states and benchmarking with the national average
Gadekar, Avinash; Jain, Rajat; Patro, Nilav (Indian Institute of Management Ahmedabad, 2021-12-14)The cost of cultivation is the total cost incurred on various inputs used in crop production. Cost of cultivation (CoC) is a term used interchangeably with the cost of production, but there is a clear distinction between ... -
Analyzing the impact of digital marketing on consumer behavior related to frozen food products using data analytics tools
Behera, Dibyani; Jain, Rajat; Singh, Samarpan (Indian Institute of Management Ahmedabad, 2021-09-07)This project was done to understand the perception of consumers to consume frozen snacks and to explore the current digital marketing strategies being applied by companies in the frozen snacks industry. A literature survey ... -
Devising a methodology for comprehensive evaluation of start-up incubators in India
Jain, Rajat; Dhikale, Vishal N. (Indian Institute of Management Ahmedabad, 2017)Business incubators are vital to the economy as they serve as a catalyst tool for economic development. They are organisations which are designed to accelerate the growth and success of entrepreneurial companies through ...