Browsing by Author "Jain, Sejal"
Now showing items 1-3 of 3
-
Solving problems through choice architecture
Sethia, Nitisha; Jain, Sejal (Indian Institute of Management Ahmedabad, 2016)The objective of this paper is to explore principles of choice architecture to influence a change in the consumption pattern of the consumers. The experiment conducted was to assess whether mapping of incentives would ... -
Study of rural sales and distribution strategies for FMCG products
Arya, Harsh; Jain, Sejal (Indian Institute of Management Ahmedabad, 2016) -
A study on the customer quality perceptions in tensile price Ssenario
Arya, Harsh; Jain, Sejal (Indian Institute of Management Ahmedabad, 2016)