Browsing by Author "Jain, Shailendra P."
Now showing items 1-1 of 1
-
Understanding consumers in-store behavior: The dual role of episode-specific motive adjustment and motive selection
Mukhopadhyay, Soumya; Vijayalakshmi, Akshaya; Jain, Shailendra P. (ScienceDirect, 2023-09-04)Understanding purchase motivations is vital but challenging due to their unobservable, concomitant, and dynamic nature. Recent research has proposed frameworks to examine their impact on choice by treating motivations as ...