Browsing by Author "Jaiswal, Anand Kumar"
Now showing items 1-20 of 59
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Barista Coffee Company Limited
Jaiswal, Anand Kumar; Sarin, Sharad (2010-09-02)Barista has emerged as a leading coffee chain in India. It was the first to sense the latent need of Indian consumers wanting not just a product but a complete coffee experience. The case describes the key factors ... -
Business model innovation for inclusive health care delivery at the bottom of the pyramid
Jaiswal, Anand Kumar; Angeli, Federica (SAGE Publications Inc., 2016)This article investigates business models innovation for delivering health care at the base of the pyramid (BoP). The examination of six health care organizational cases suggests that co-creation of patient needs, community ... -
Business model innovation for inclusive health care delivery at the bottom of the pyramid
Angeli1, Federica; Jaiswal, Anand Kumar (Sage, 2016)This article investigates business models innovation for delivering health care at the base of the pyramid (BoP). The examination of six health care organizational cases suggests that co-creation of patient needs, community ... -
CavinKare Private Limited
Jaiswal, Anand Kumar (2010-08-31) -
CavinKare Private Limited (A): Challenges of Sustaining Growth and Expanding Business
Jaiswal, Anand Kumar (2010-09-02)CavinKare Private Limited has emerged as an important player in the Indian fast moving consumer goods market. It has not only survived cut-throat competition from formidable multinational companies, but also has recorded ... -
CavinKare Private Limited (B): Entry into Soaps and Detergents Market
Jaiswal, Anand Kumar (2010-09-02)CavinKare was planning to introduce soaps and detergents product in the market. Owing to the ongoing price war in the detergent segment between Hindustan Lever Limited and P&G, the company's managing director and chief ... -
CavinKare Private Limited: Serving Low Income Consumers
Jaiswal, Anand Kumar; Venugopal, P. (2010-09-02)CavinKare Private Limited has emerged as an important player in the Indian fast moving consumer goods market. It has not only survived cut-throat competition from formidable multinational companies, but also has recorded ... -
CavinKare private limited: serving low income consumers
Jaiswal, Anand Kumar; Venugopal, P. (2008-11-10)This case was prepared by Professor Anand Kumar Jaiswal of the Indian Institute of Management, Ahmedabad and Professor Pingali Venugopal of Xavier Labour Relations Institute (XLRI), Jamshedpur, as a basis for classroom ... -
Cerenity - Sanitizer: Marketing Research for New Product Launch (B)
Jaiswal, Anand Kumar; Singh, Sachin Kumar; Manu, A. (Indian Institute of Management, Ahmedabad, 2013) -
Change management: a case of state power utility in India
Pandey, Neeraj; Jaiswal, Anand Kumar (Asian Case Research Journal, 2014)The article presents a case study of change management practices at Uttar Pradesh State Electricity Board (UPSEB), Uttar Pradesh, India. The topics discussed include deteriorating electricity supply in Uttar Pradesh, India, ... -
Choice determinants and comparative evaluation of agri-output marketing channels – A farmers’ perspective
Argade, Aashish (Indian Institute of Management Ahmedabad, 2018)Agricultural marketing, regulated by the state APMC Acts of 1960s for over four decades, was found wanting in expanding services, securing better returns to farmers, and ensuring low prices of farm commodities to consumers. ... -
Competitive dynamics between MNCs and domestic companies at the base of the pyramid: an institutional perspective
Angeli, Federica; Jaiswal, Anand Kumar (Elsevier Ltd, 2013)This article investigates the factors underpinning the competitive dynamics between multi-national corporations (MNCs) and domestic companies in base of the pyramid (BoP) markets. We analyze the case of a multi-domestic ... -
Connecting smallholders' marketplace decisions to agricultural market reform policy in India - an empirical exploration
Argade, Aashish; Laha, Arnab Kumar; Jaiswal, Anand Kumar (SAGE Publications, 2021-03-03)Governments in developing countries have attempted to reform inefficient agricultural markets through direct interventions, market-oriented approaches, and institutional mechanisms, with one of the aims being improving the ... -
Context-general and context-specific determinants of online satisfaction and loyalty for commerce and content sites
Jaiswal, Anand Kumar; Niraj, Rakesh; Venugopal, Pingali (2012-09-07)We use the context-general and context-specific factor approach to examine the generalizability of satisfaction and loyalty models across two disparate online contexts—online retailing and content site browsing. Our ... -
Customer satisfaction and service quality measurement in Indian call centres
Jaiswal, Anand Kumar (Managing Service Quality, 2008-11-10)Purpose – The purpose of this research is to examine customer satisfaction and service quality measurement practices followed in call centres. Design/methodology/approach – The study uses qualitative methodology ... -
Dettol: Managing Brand Extensions
Jaiswal, Anand Kumar; Srivastava, Arpita; Kothari, Dhwani (2010-09-02)This case is about the evolution of a parent brand and its subsequent extension into different product categories. Dettol as a brand has received immense trust and loyalty from consumers. Since the 1930s when Dettol was ... -
Dettol: managing brand extensions
Jaiswal, Anand Kumar; Shrivastava, Arpita; Kothari, Dhwani (2009)“What next?” pondered Vishal Khannaa, General Manager (Marketing), Reckitt Benckiser India Limited (RBIL), as he sat gazing at the Boston Consulting Group (BCG) matrix of Dettol brand extensions (Exhibit 1). It was ... -
Dettol: Marketing Research for Understanding Consumer Evaluations of Brand Extensions
Jaiswal, Anand Kumar; Srivastava, Arpita (2010-09-06)This case is about a marketing research study conducted on brand extensions of Dettol. Dettol as a brand has got immense trust and loyalty from consumers. To achieve fast growth and leverage the Dettol brand name, Reckitt ... -
Dettol: Marketing Research for Understanding Consumer Evaluations of Brand Extensions (Case and Teaching Note)
Jaiswal, Anand Kumar; Srivastava, Arpita (2010-09-06) -
Discovery IQ by GE: Launching Super Value PET/CT Scanner
Jaiswal, Anand Kumar; Malodia, Suresh (Indian Institute of Management Ahmedabad, 2018-03-31)GE Healthcare's strategy was to change the face of healthcare infrastructure in India by making healthcare accessible in all parts of the country and affordable to all sections of the society. After launching its first ...