Browsing by Author "Jha, Kislay"

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    • Influencers in social media marketing and future of the industry 

      Jha, Kislay; Mishra, Sourav (Indian Institute of Management Ahmedabad, 2021-12-14)
      The roadmap from introductory to growth phase will majorly depend on two major factors: Product Update and Marketing. Product update will be done with the help of constant feedback from customers, along with the collected ...