Browsing by Author "John, Milen Mathew"
Now showing items 1-2 of 2
-
Creating a sustainable educational network through Savitribai Phule and Fatima Sheikh Learning Center (SPFSLC)
John, Milen Mathew; Deori, Shreyaa (Indian Institute of Management Ahmedabad, 2023-08-14) -
Insecurity and beauty: brand messaging and its impact
Warkar, Nikita; John, Milen Mathew (Indian Institute of Management Ahmedabad, 2022)The beauty industry has increasingly leveraged insecurities to target customers, position its products, and ensure relatability. Changing ‘fair’ to ‘glow’ and ‘whitening’ to ‘brightening’ barely solves the problem. While ...