Browsing by Author "Joseph, John"
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The need for regional service customization in the gold finance industry
Joseph, John; Hooda, Varun (Indian Institute of Management Ahmedabad, 2021-12-14)Gold has a specific role in India's socioeconomic environment. Particularly in rural communities, it is viewed as a valuable asset, a hedge against inflation, and an immediate source of cash. India's households Gold is ...