Browsing by Author "Joshi, Rohit"

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    • Study of impulse buying behavior among consumers after consuming alcohol 

      Joshi, Rohit; Kapoor, Ritvick (Indian Institute of Management Ahmedabad, 2021-09-07)
      One of the most defining aspects of the consumer world has always been impulse buying. This has been the background for a lot of below-the-line strategies for marketing of products in front of the consumer. The landscape ...