Browsing by Author "K, Amritha"

Now showing items 1-2 of 2

    • Digital interventions in farm to fork model 

      D R, Ranjith Kumar; K, Amritha (Indian Institute of Management Ahmedabad, 2022-03-21)
      Agriculture has been the backbone of the Indian economy right from centuries and continues to be a significant contributor to the employment rates in India. With technology being the game-changer across various sectors, ...

    • Impact of social media influencers on consumer behaviour 

      K, Amritha; S, Prabu (Indian Institute of Management Ahmedabad, 2021-09-07)
      When it comes to the marketing of the products, influencers have the choice of disclosure. Studies show an increasing trend of consumers trusting influencers who disclose the endorsed products to that of non-disclosure. ...