Browsing by Author "K, Ponnarasu"
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Interconnection between fan engagement to a tweet and nature, structure and timing of the tweet
K, Ponnarasu; Baviskar, Hrishikesh (Indian Institute of Management Ahmedabad, 2021-09-07)Through our study, we want to explore the different content strategies adopted by IPL franchises during different situations in the off-season and how these strategies drive user engagement on Twitter. We also like to ...