Browsing by Author "K, Visakh"

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Developing the profile and performing strategic analysis of the different stakeholders involved in the Indian OTT video market

Asumi, Shah; Dhruv, Shrimali; K, Visakh (Indian Institute of Management Ahmedabad, 2017)

It is an interesting period for the OTT video industry as competition intensifies from international as well as local players, while increased smartphone penetration and the impact of Jio has increased the total market ...