Browsing by Author "K., Praveena M S"

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    • Non-grain pricing: a behavioural study through prospect theory perspective 

      K., Praveena M S; Kovvuru, Sai Deepthi; Kunta, Siddhartha Kumar (Indian Institute of Management Ahmedabad, 2016)
      E-market place is the arena where pricing has an important role as the customer buying behaviour is dynamic. In the Indian market, especially, as more people join the online purchasing cohort, buyer behavior is evolving ...