Browsing by Author "Kapoor, Ankur"
Now showing items 1-6 of 6
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Constituents of successful sports leagues in emerging markets
Tripathi, Sanjeev; Kapoor, Ankur (Indian Institute of Management Ahmedabad, 2015)Purpose: The purpose of this paper is to understand and identify the factors that contribute to the success of sports leagues in emerging sports markets. Design/ Methodology/ Approach: This paper uses a mixed methodology ... -
Exploring and expanding the frontiers of knowledge: contributions by FPM alumni of the Indian Institute of Management Ahmedabad
Garg, Amit; Singh, Pavneet; Kuril, Samvet; Maun, Deepak; Kapoor, Ankur; Jain, Abhinandan K (IIM Ahmedabad, 2016-12) -
The impact of non-volitional interferences on product evaluation and choice
Kapoor, Ankur (Indian Institute of Management Ahmedabad, 2019)The integration of our lives with internet, smartphones and wearable devices has made interferences (such as interruptions and distractions) pervasive. This research investigates the impact of such interferences on information ... -
Marketing channels for e-commerce in emerging markets
Kapoor, Ankur; Sharma, Dheeraj (Indian Institute of Management Ahmedabad, 2016-03)This work intends to sensitize the readers about the importance and relevance of making right channel strategy for e-commerce businesses, especially in emerging markets. We have tried to provide the guidelines by motivating ... -
Meta-analysis for online retail performance
Kapoor, Ankur; Sharma, Dheeraj (Indian Institute of Management Ahmedabad, 2016-04-05)With continuous rise of business value and importance of online retail business (e-commerce), academic research has not been far behind to understand this recent market phenomenon. This has led to numerous studies exploring ... -
Please do interrupt, but nicely! The effect of positive and negative interruptions on product evaluation and choice
Kapoor, Ankur; Sahay, Arvind (Association for Consumer Research, 2017)Interruptions have become pervasive in our lives (Carrier et al. 2009). Extant research has only looked at the cognitive dimensions (timing, duration and cognitive demand), but not at the affective dimensions of ...