Browsing by Author "Kapoor, Ruchika"
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Study of corporate strategies in times of recession
Kapoor, Ruchika; Gera, Shailey (Indian Institute of Management Ahmedabad, 2005)Abstract An organization decides on its goals, vision and mission, the way to achieve this goal is through corporate strategy. Strategy keeps in mind not only short term but also the long term goals of an organization. ...