Browsing by Author "Kashyap, Shashank"

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    • A study on AI application in maximizing customer lifetime value 

      Gangwar, Mahi; Kashyap, Shashank (Indian Institute of Management Ahmedabad, 2022)
      Online buying has surpassed traditional shopping in recent years for many reasons, including its many advantages over traditional shopping in terms of efficiency, convenience, cost, and selection. Multi-product retailers ...

    • A study on NFTs application in luxury marketing 

      Gangwar, Mahi; Kashyap, Shashank (Indian Institute of Management Ahmedabad, 2023-08-07)
      Luxury explores the concept of scarcity, which is created by rare and exclusive items — this is a major reason why luxury has always been a part of our history. According to Itamar Simonson, a professor at Stanford Graduate ...