Browsing by Author "Kathuria, Nishima"
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Devising a b2c expansion strategy of ground filter coffee for existing coffee sellers in tier 1 cities of North India
Mishra, Aishwarya; Wadhwa, Karan; Kathuria, Nishima (Indian Institute of Management Ahmedabad, 2020)Coffee, a very important plantation crop in India, is mainly cultivated in Karnataka, Kerala and Tamil Nadu while non-traditional cultivation of coffee is carried out in Andhra Pradesh, Orissa, and some parts of North East ...