Browsing by Author "Kaul, Asha"
Now showing items 1-20 of 54
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ABC of personal finance: a personal finance guide
Gupta, Nitin; Maheshwari, Ankit (Indian Institute of Management Ahmedabad, 2005) -
All aboard the Metro rail? LTMRHL’s campaign for stakeholder support
Kaul, Asha; Chaudhri, Vidhi (World Scientific Publishing, 2018)On 6 March 2015 the campaign had completed a little over two years. Sitting in the u-shaped conference hall, the corporate communication team listened intently to Mr. Sanjay Kapoor (General Manager & ... -
An analysis of upward influence strategies using speech act theory and face threatening acts
Kaul, Asha; Brammer, Charlotte (2010-04-05)This study borrows from sociolinguistic research, specifically speech act theory (SAT), as a way to analyze and explain how UI strategies are performed. We have attempted to provide an explanation for the choice of strategies ... -
Asia business communication: country perspectives (India)
Kaul, Asha (2009-05-03) -
"Brigade."
Kaul, Asha (2012-09-12) -
"Brigade." (Teaching Note)
Kaul, Asha (2012-09-12) -
Building Farmer-corporate relationship: Analysis of contract farming and farm bills
Kumar, Manish; Khanna, Killada Rajeev; Vengilot, Rohit Unnikrishnan (Indian Institute of Management Ahmedabad, 2021-08-03)For millions of Indians, farming has always been a source of income. However, there have been few systems/models that guarantee farmers a market for their goods, much alone a fair price for it. Farmers have thrown away ... -
Checkmate! Winning the Game of Communication: A Study of Conversational Principles
Kaul, Asha; Pandit, Anuradha (2009-09-01)Managerial communication in organizations can well be studied by using drama as a heuristic device to gain an understanding of the complexities governing structure of communication, goals of participants and application ... -
Coffee, tea or ..? : Gender and Politeness in computer mediated communication (CMC)
Kaul, Asha; Kulkarni, Vaibhavi (2010-07-26)This study focuses on the influence of gender and politeness on writing style in CMC, specifically work related emails, in the Indian context. Gricezs Cooperative Principle (CP) and Leechzs maxims of Politeness have been ... -
Corporate accountability to internal stakeholders
Arora, Harsh; Ramesh, Shreekar (Indian Institute of Management Ahmedabad, 2017)There exists little consensus on what accountability, specifically corporate accountability, entails in the context of modern organizational setups that have multiple stakeholders to ‘account’ to, and whose relationship ... -
Corporate Communication through Social Media: Strategies for managing reputation
Kaul, Asha; Choudhri, Vidhi (Sage New Delhi, 2017)Social media are rapidly and dramatically transforming the communication landscape. They are purported to provide reputational benefits by promoting transparency and enhancing possibilities for stakeholder engagement. ... -
Corporate Communications: Online Teaching Course Material for NIIT (CD 1)
Kaul, Asha (2010-08-28) -
Corporate reputation decoded: building, managing and strategizing for corporate excellence
Kaul, Asha; Desai, A. (Sage, 2014) -
Crisis communication during Covid-19
Tibrewal, Chirag; Sindhu, Puneet (Indian Institute of Management Ahmedabad, 2020)Through this report, we intend to study the effectiveness of crisis communication strategies deployed by the below mentioned firms in an Indian context. We have restricted ourselves to a single geography (in this case, ... -
Crossing the Digital Barrier: Leadership Issues for Women in the IT BPO Sector
Kaul, Asha; Jain, Rekha (2010-04-08)Understand the processes, practices, policies, and procedures being followed and examine if they differentially facilitate capability augmentation, growth and career prospects for women. Solicit participants’ views on “the ... -
Cultural differences in emotional reactions towards crisis communications
S, Narayanan; S, Sreenidhi; Gupta, Srishti (Indian Institute of Management Ahmedabad, 2018)Organizational crisis refers to major unrest among the stakeholders of an organization due to a sudden and unexpected event. It not only disturbs the normal functioning of the organization but also damages the brand and ... -
Demystifying leadership: unveiling the Mahabharata code
Kaul, Asha; Gupta, Vishal (Bloomsbury India, 2021-07-18)Can leadership lessons be learnt from the Mahabharata? Demystifying Leadership positively asserts that we can and probes inquiry in the lives of six characters-Bhishma, Ashvatthama, Karna, Shakuni, Kunti and Krishna. It ... -
Digital Activism: NGOs leveraging social media to influence/challenge Corporate Social Responsibility
Chaudhri, Vidhi; Kaul, Asha (Routledge, 2018)Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; ... -
Do celebrities have it all? Context collapse and the networked publics
Kaul, Asha; Chaudhri, Vidhi (Sage, 2017)With the advent of social media and increase in networked publics, context collapse has emerged as a critical topic in the discussion of imagined audiences and blurring of the private and the public. The meshing of social ... -
Doing “Reputation” in the Indian Context: An Employee Perspective
Desai, Avani; Kaul, Asha; Chaudhri, Vidhi (USC Annenberg Press, 2023-04-29)Corporate reputation has been studied as an aggregate of stakeholder perceptions with some emphasis on distinguishing among the perceptions of different stakeholder groups. This study focuses on the perceptions of ...