Browsing by Author "Kaur, Manpreet"
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Foreign Direct Investment and Infrastructure Development: Evidence from India
Kaur, Manpreet; Yadav, Surendra S.; Gautam, Vinayshil (Indian Institute of Management, Ahmedabad, 2013)The availability of developed infrastructural facilities is a sine-qua-non of progress of the economy. Adequate infrastructure is necessary not only to facilitate domestic investment but also to woo foreign investment. In ... -
To understand the relation between celebrity capital life cycle and food product life cycle & its effect on consumer perception
Kaur, Manpreet (Indian Institute of Management Ahmedabad, 2020)Food & Beverage industry players have known to come up with innovative advertisement ideas to attract consumers in the competitive market. They communicate their product and brand value through innovative ads using ...