Browsing by Author "Kaushal, Geetika"

Now showing items 1-3 of 3

    • Emotional intelligence at the workplace: a preliminary study of male executives in the public & private Sector organisations 

      Dholakia, Jigisha; Kaushal, Geetika (2010-01-18)
      This is a preliminary attempt to study the Emotional Intelligence of the male executives working in the Public sector and the Private sector organisations in India. The purpose of this study is to explore whether the level ...

    • Semiotic analysis 

      Kaushal, Geetika (2010-01-18)
      The present study is an application of the principles of semiotic analysis to the content and the expression of the advertisement of Horlicks produced in 1994. The study derived a framework for semiotic analysis, which ...

    • Symbols, themes and liking: a study of advertisements 

      Kaushal, Geetika (2009-12-14)
      Advertisers use various strategies to make an advertisement effective. The use of symbols and themes is one of these strategies. This is a qualitative study aiming to understand whether the presence of some symbols and ...