Browsing by Author "Kelkar, Ajay"
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Analytics Driven Cross Sell: How Analytics Boosted Cross Sell Ratios for one of India’s Largest DTH Companies
Kelkar, Ajay; Vardarajan, Girish; V., Bharath; Agrawal, Akash (Indian Institute of Management, Ahmedabad, 2015)In India, content distribution in television industry is a high volume and low ARPU (Average Revenue Per User) industry. Even though Direct to Home (DTH) service providers enjoy a higher ARPU owing to their higher penetration ...