Browsing by Author "Keshari Maharana, Sangram"
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A Comparative Study of Large Scale Retail Chains and Family Owned Small Retail Outlets (Kirana) in India
Choudhury, Anirban Roy; Singh Arora, Karan; Keshari Maharana, Sangram (Indian Institute of Management Ahmedabad, 2015)The retail market in India, is one of the largest in the world, accounting for around 15% of the country’s total gross domestic product. This sector has been traditionally dominated by small unorganized family owned stores, ...