Browsing by Author "Khobragade, Ankita"
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Moving towards a super-app for India: what it takes to be a one stop solution for an Indian netizen
Khobragade, Ankita; Suryawanshi, Saurabh; Mikhail, Sonam (Indian Institute of Management Ahmedabad, 2018)The world of e-commerce strategy, especially in India, is going through a massive upheaval. Be it the rise of the mobile as the primary device or the rising need of personalization, e-commerce giants are scrambling to ...