Browsing by Author "Khurana, Rakesh"
Now showing items 1-20 of 24
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Advertising and consumer interest
Jain, Abhinandan K.; Khurana, Rakesh (1977-07-22) -
An Analytical Approach for Fomulating Distribution Policy
Bhandari, Labdhi R.; Dholakia, Nikhilesh; Khurana, Rakesh; Vora, M. N. (2010-04-13) -
An Analytical Approach for Formulating distribution Policy
Khurana, Rakesh; Bhandari, Labdhi R.; Vora, M. N.; Dholakia, Nikhilesh (2010-06-21) -
Broadening the concept of Public Distribution Systems: Towards a National Distribution Policy
Dholakia, Nikhilesh; Khurana, Rakesh (2010-06-21) -
Concentration of economic power & restrictive trade practices: role of MRTP Act
Khurana, Rakesh (2010-03-27)This Paper reviews the historical background of public policy towards monopolies and restrictive trade practices, the development leading to enactment of MRTP Act in India and the impact which this Act has had on the ... -
Formulating public policy for distribution of essential goods: an analytical approach
Bhandar, Labdhi; Dholakia, Nikhilesh; Khurana, Rakesh (2010-03-21)Public Policy concerning distribution of essential goods of mass consumption has assumed critical importance in several developing countries. In India, such policies have generally been reactive, in response to exigencies ... -
Growth strategy for tiny and rural industries sector
Khurana, Rakesh (1978-10-29) -
Growth strategy for tiny and rural industries sector need for marketing orientation
Khurana, Rakesh (2010-03-25)The paper proposes a three-dimensional conceptual framework for understanding the pedagogical methods. It discusses the characteristics of behaviour simulation and the relevant concepts of learning for these. Various ... -
Industrial Buyer Behaviour: Study of Supplier Evaluation
Mehta, Subhash C.; Khurana, Rakesh (2010-04-23) -
Marine Fish Marketing in India
Gupta, V. K.; George, P. S.; Khurana, Rakesh; Raghavachari, M.; Rao, Srinivas S.; Srivastava, Umakant; Reddy, Dharma; Singh, Amarjeet; Subramanyam, B. (2010-04-28) -
Marine Fish Marketing in India, 6 Vols.
Gupta, V. K.; George, P. S.; Gupta, G. S.; Khurana, Rakesh; Raghavachari, M.; Rao, Srinivas S.; Srivastava, U. K.; Reddy, M. D.; Singh, Amar Jeet; Subramanyam, B. (2010-04-28) -
Marketing Management: Cases and Concepts
Bhandari, Labdhi R.; Dholakia, Nikhilesh; Khurana, Rakesh; Jain, Abhinandan K. (2010-04-22) -
Options for the fifth sector: a discussion of the workers' sector proposal
Khurana, Rakesh; Dholakia, Nikhilesh (2010-03-13)In Lok Sabha a proposal to create a "Fifth Sector" by investing the funds accumulated under the compulsory deposit scheme (CDS). In the proposed fifth sector the government hopes to create a genuine workers sector in line ... -
Organisational buying: supplier evaluation criteria for standard products
Mehta, Subhash C.; Khurana, Rakesh; Chhabra, H. S. (2010-03-14)The basic objective of the study was to understand the relative importance of various supplier attributes as perceived by purchase executives in India. The second objective of the study was to find out whether there were ... -
Patterns of MRTPC judgements
Khurana, Rakesh; Dholakia, Nikhilesh (2010-03-13)In its report submitted in 1964, the Mahalanobis committee on distribution of income and levels of living found some evidence to the effect that industrial planning had been responsible for an increase in income disparities. ... -
Public Distribution Systems: Evolution, Evaluation and Prospects
Dholakia, Nikhilesh (2010-04-22) -
Status and Prospectus of Public Distribution Systems: An Introduction
Dholakia, Nikhilesh; Khurana, Rakesh (2010-06-21) -
Strategy for Industrial Development in the 80s
Rangarajan, C.; Khurana, Rakesh; Pathak, H. N.; Wadhva, Charan D.; Gupta, Anand P. (2010-04-23) -
A strategy modal for export marketing
Dholakia, Nikhilesh; Khurana, Rakesh (1976-07-15) -
Strategy model for export marketing
Dholakia, Nikhilesh; Khurana, Rakesh (2010-03-18)Marketing planning for exports may be suboptimal if the product-market strategy itself is not maximally effective. In this paper, a method is developed for choosing an appropriate product-market strategy, given the relative ...