Browsing by Author "Kishore, Somnath"

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    • Analysis of election strategies and voting patterns in Kerala 

      Kishore, Somnath; Sudhakaran, Sidharth (Indian Institute of Management Ahmedabad, 2019)
      The Indian Elections offer the perfect platform for the study of the application of strategy in a competitive environment. A tremendous amount of strategic planning goes into activities such as parties deciding their ...

    • Impact of digital marketing strategies: a comparative study 

      Kishore, Somnath; Sudhakaran, Sidharth (Indian Institute of Management Ahmedabad, 2019)
      Customer satisfaction has always been widely accepted as the key driver of growth in any business. Therefore, gauging customer responses to products and services in order to understand customer sentiment is key to formulating ...