Browsing by Author "Kodandaram, Harsha"
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Application of Analytical Hierarchy Process for Establishing Customer Relationship Complexity
Kodandaram, Harsha; Roy, Bidhan (Indian Institute of Management, Ahmedabad, 2015)Financial services entities and other service organizations have a large number of customer relationships of varying scope and complexity. Customer service managers (CSMs) at the financial services entity are each tasked ...