Browsing by Author "Konidala, Kalyan Srinivas"

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    • Impact of influencers on customer purchasing behaviours and its effectiveness 

      Konidala, Kalyan Srinivas; Bhimana, Ramakrishna (Indian Institute of Management Ahmedabad, 2021-09-07)
      Influencer marketing is growing as one of the major marketing techniques—influencers with a social following base act as opinion leaders. The expertise and trustworthiness of influencers make influencer marketing effective. ...

    • Impact of using AI/ML-based virtual assistants 'chatbots' 

      Konidala, Kalyan Srinivas; Bhimana, Ramakrishna (Indian Institute of Management Ahmedabad, 2022-03-21)
      A chatbot is a virtual assistant designed to incorporate artificial intelligence and machine learning algorithms to provide an interactive experience to resolve customer queries over the internet. The revolution of chatbots ...